We talk about results.
And how do we achieve these results?
Right from the initial analysis, we think about your project as part of an ecosystem of services and relationships.
Each of these services – from Google to the social networks, and from referral sites to newsletters - affords a valuable opportunity to acquire users, interactions or sales: the objectives is, then, to put them in relation to each other with a view to achieving an advantage for all concerned – the external channel that provides content and budget, the user who has a requirement fulfilled, and naturally your website, which clocks up interactions.
That's where we come into play.
We start from an analysis of the audience segments and the configuration of the monitoring tools. Subsequently, we set the themes and topics to build a publishing plan that's ideal for referencing, social media promotion and digital campaigns.
In terms of design, as well as refining the content, we work on enhancing the metrics with persuasion strategies (such as neuromarketing) and marketing automation solutions. The aim is to get the user on board at the right time. We divide the activities into relatively short regular iterations – that way, we can analyze the data, discuss the results with you for the given period, and come up with gradual changes to the strategy and the structure of the design.